In a move to speed the home insurance application process, cut dropout rates and improve rating inputs for quotes, LexisNexis Risk Solutions has launched its first home insurance application prefill solution - LexisNexis Home Prefill.
Once the customer has validated their personal data including their address, key elements of property information will be dropped into the insurance application, such as details on when the property was built, or the number of bedrooms and bathrooms. This will help cut the number of home insurance application questions - in many cases, the applicant may only be required to validate the information is correct.
The Hood Group will become one of the first companies in the insurance market to use the new data solution.
It is not uncommon for householders to complete up to 70 questions when applying for building and contents insurance. In research1, 16% of consumers expressed frustration at having to enter details that they believe the insurance provider should already hold. A further 16% said they struggle to accurately answer certain questions in the application, such as the year the property was built or understanding what constitutes a bathroom versus a downstairs lavatory. The launch of Home Prefill will help tackle some of these challenges. Not surprisingly, 85% of consumers felt that reducing the number of questions would make the insurance application experience easier.
Jay Borkakoti, Director, Home Insurance, UK and Ireland, LexisNexis Risk Solutions, said “LexisNexis Home Prefill both helps simplify the application process for customers whilst ensuring the property information submitted is accurate - helping insurance providers deliver accurate first-time quotes as these will be based on reliable, verified information. It also frees them from the time currently spent on data entry and follow-up calls to validate information, whilst at the same time providing a better customer experience and reduced acquisition costs.”
Simon Hood, CEO at Hood Group, added, “Hood Group and LexisNexis Risk Solutions are leading the way in improving the home insurance process for both the customer’s benefit and for the sector in terms of improved efficiencies. It is exciting and a great demonstration of prefilling key pieces of data at that first point of contact, which may have a significant impact on the entire customer journey.”
LexisNexis® Risk Solutions harnesses the power of data, sophisticated analytics platforms and technology solutions to provide insights that help businesses across multiple industries and governmental entities reduce risk and improve decisions to benefit people around the globe. Headquartered in metro Atlanta, Georgia, we have offices throughout the world and are part of RELX (LSE: REL/NYSE: RELX), a global provider of information-based analytics and decision tools for professional and business customers. For more information, please visit LexisNexis Risk Solutions and RELX.
1 LexisNexis Risk Solutions carried out an anonymous survey, the UK Home Insurance Consumer Study, 25 January–1 February 2017. The sample was 1,500 residential homeowners in the UK, who owned their current residence for two years or more, home insurance covering their primary residence, equally or solely responsible for home insurance decisions.
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