Your ability to understand and manage customer relationships depends on one thing: fast access to the most reliable, complete and current customer information. However, this is easier said than done. You’re struggling to keep up with the pace of changes to minimise data decay. You also need to glean meaningful insights from limited data sets typically housed in disconnected databases, and have the data ready to use immediately.
A streamlined, end-to-end customer data management strategy supports customer retention and growth while buffering against risk. By combining data derived from 2 of the leading 3 UK credit reference agencies with our proprietary consumer data universe, we offer market leading data coverage. Our patented data record linking technology, offers a single, more comprehensive customer view, across three of the most established consumer datasets in the UK.