The more that is known about your customer, the better you’ll understand and communicate with them. Data enrichment, the process of enhancing the value of data with additional attributes, can deliver the insight needed to connect better with your customers.
Our proprietary linking technology and access to billions of data records from multiple datasets enables us to achieve more relevant data returns to enrich your customer records. Data cleansing helps to keep the data you hold current and accurate; while data enrichment will further that process, adding more value to your database.
As personal circumstances continuously change, we recommend that data enrichment be undertaken on a regular, continuous basis as an important part of customer data management. This will enable you to be aware of any changes as and when they happen. Alternatively, we offer batch services for one-off data appending exercises.