Enhanced insight that helps you enrich the value of your data

Data Enrichment

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The more that is known about your customer, the better you’ll understand and communicate with them. Data enrichment, the process of enhancing the value of data with additional attributes, can deliver the insight needed to connect better with your customers.

Our proprietary linking technology and access to billions of data records from multiple datasets enables us to achieve more relevant data returns to enrich your customer records. Data cleansing ensures the data you hold is current and accurate; while data enrichment will further that process, adding more value to your database.
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Data appending provides a deeper understanding of your customers:

Personal details

Personal Details

Data appending adds key missing personal details such as forenames, dates of birth, and addresses.
Phone numbers

Phone Numbers

Append telephone numbers or XD flags where available.
Demographic data

Demographic Data

Profile and provide insight on consumer types utilising socio-demographic data.
Property ownership

Property Ownership

Attach publicly available property information such as ownership description and property value.
Email addresses

Email Addresses

Append email addresses to a given name and postal address where available to provide a further contact channel.
Martial status

Marital Status

Identify marriage status - gain valuable insight for pension de-risking exercises.
Financial information

Financial Information

Flag financial records such as insolvencies, county court judgments, debt relief orders and bankruptcies.


Flag contact preferences using the Telephone Preference Service (TPS) and Mailing Preference Service (MPS).

Continuous Data Enrichment

As personal circumstances continuously change, we recommend that data enrichment be undertaken on a regular, continuous basis as an important part of customer data management. This will enable you to be aware of any changes as and when they happen. Alternatively, we offer batch services for one-off data appending exercises.

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