When you don’t have a single view of each of your customers it can result in data driven mistakes. You might send “new customer” offers to existing customers, or have multiple staff members calling multiple times on multiple accounts to collect from one individual. Such errors, driven by not having a single view of each of your customers, can tarnish your company’s reputation and lead to compliance breaches – while driving up costs and wasting resources.
A proactive, enterprise-level approach to linking and managing data not only creates a comprehensive, single view of the customer, but also enables customer data to become a value driver across your organisation. Through a single customer view you can enhance risk modelling and analytics, improve customer experience, streamline operations and boost marketing ROI.