Transforming Customer Engagement in the Automotive Industry

Market Challenges

European automakers face intense pressure to build lasting customer relationships amid a fiercely competitive market. Engaging vehicle owners consistently throughout their ownership journey is no longer optional—it’s essential for brand differentiation and loyalty.

Consumers increasingly demand personalised experiences, particularly tailored insurance based on individual driving behaviour, as insurance is the most expensive aspect of vehicle ownership after the purchase itself. This has become more apparent for electric vehicle (EV) owners, who typically face higher insurance costs compared to traditional internal combustion engine (ICE) vehicles. Automakers and insurers that are able to meet these expectations can help reduce the total cost of ownership and elevate customer satisfaction.

In parallel, consumers now demand more transparency from their preferred suppliers and retailers, driven by heightened expectations around data privacy and EU regulatory compliance. Automakers who respond effectively will win consumer trust and loyalty.

Importantly, automakers that successfully leverage driving data to enhance customer experiences also become attractive strategic partners for insurers. High-quality, behaviour-driven insights offer insurers valuable opportunities to refine risk assessments and deliver competitive, personalised policies. This positions automakers as influential players within the insurance ecosystem, increasing their strategic value and strengthening customer relationships.

The Solution

Our scoring service, leveraging the LexisNexis® Drive Metrics model, provides driving risk insights and actionable driving scores for automakers in the European market. Automakers deliver these personalised, consumer-friendly risk-based scores directly to vehicle owners through their existing digital channels, enhancing customer engagement and encouraging safer driving habits.

Automakers may also securely share the driving scores with their selected insurance partners, facilitating more personalised, competitive policy offerings. Adopting this strategy helps create the opportunity for stronger customer relationships, reduced ownership costs and elevated strategic value across the automotive and insurance ecosystems.

Enhancing Customer Experiences with LexisNexis® Drive Metrics

We're excited to help automakers in the European market unlock new opportunities through a driving risk scoring service that leverages the LexisNexis Drive Metrics scoring model. The model and scores are based on data that is underpinned through validated insurance claims. The Drive Metrics model is therefore capable of more accurately reflecting a driver’s propensity to the exposure of risk.

Ready to explore the benefits for your brand? Complete the short form, and our team will promptly get in touch.

LexisNexis Risk Solutions recognises the vehicle is becoming one of the most complex and insightful centers of data production and, we are committed to delivering continued innovation to support this—driving risk-based scoring services will only continue to advance and support the evolving customer experience.

We're dedicated to helping automakers stay ahead, deepening customer relationships and providing insights that transform vehicle data into a strategic advantage.