Welcome to the EVOLUTION of identity

CONNECTING the physical and digital worlds

Simple identity verification is NO LONGER EFFECTIVE

A recent rise in significant data losses by organisations is rendering simple verification techniques ineffective at stopping identity fraud. Following LexisNexis® Risk Solutions' acquisition of ThreatMetrix®, exciting progress is already underway to merge physical identity with digital identity. This transformative development has the power to revolutionise identity risk management.

Physical Identity

LexisNexis® Risk Solutions uses a statistical approach to data matching to organise data from numerous sources into a single customer view. Each person is given a unique identifier, called a LexID®. The unique identifier is referenced to each data item that relates to the person, providing a single, constantly evolving customer profile.

This patented linking and clustering methodology is applied across a proprietary data universe and multiple credit bureaus and underpins many LexisNexis® Risk Solution products.

Digital Identity

ThreatMetrix® – now a LexisNexis® Risk Solutions company, provides a way of detecting fraud, which is completely invisible to the user, by looking at the digital identity that is being used. A digital identity is a network of devices and interactions within a person's online world. The service provides a very effective authentication method to determine if the returning customer is the same person or a fraudster. For new customer interactions it provides reliable information to determine the risk of the person based on their digital identity.

The ThreatMetrix Digital Identity Network analyses 100 million transactions daily to help detect and stop fraud in real time. If a device or other components of a user’s digital identity (e.g. email) become compromised this information is shared within the Digital Identity Network, either from reports of fraudulent activity by customers or by detection of unusual activity. A unique identifier is provided for each identity called a ThreatMetrix ID™ which references 1.4 billion anonymous identities worldwide. Trust and confidence scores are associated with each ThreatMetrix ID™.


Currently, the risks associated with a customer have been assessed by looking at their physical presence and digital presence independently of each other, without associating the two together. If the physical identity and the digital identity both show as a low risk the customer is accepted.

Until now it has not been possible to look at the two together, however the combination of the technologies from LexisNexis Risk Solutions and ThreatMetrix will start to provide solutions that link together the LexID and ThreatMetrix ID, providing a much more comprehensive view of the risk associated with a consumer without adding any additional steps into the process and keeping customer friction to a minimum.

Contact us today for more information