LexID® Linking Technology
Verify identities and manage your customer data with precision linking technology.
LexID®
Gain a 360° view of identity
People are constantly changing — and so is the information that helps identify them. It can be difficult to link the right data to the right individuals or businesses. The key to effective data management is capturing a clear, 360° view of identity using expert data science and advanced linking algorithms — so you can make sense of your data and keep track of identities as they evolve over time.
Industry-leading data
resources
Powerful dynamic linking technology
Comprehensive database of unique, persistent IDs
Foundational to our portfolio of products
LexID linking technology helps a wide range of organisations manage risk
We offer three unique persistent identifiers to address different market needs:
The unparalleled reliability, scale, depth and breadth of our data resources provides the most comprehensive profile of an identity with coverage of most adult consumers in the UK.
- Gain a 360° view of your customers and enable universal identification across your organisation
- Accurately verify identities
- Enhance and cleanse your customer data
- Offer more personalised customer experiences
Accurately connects UK businesses and identities, empowering you to:
- Better understand who you’re doing business with
- Automatically link businesses and update records information
- Expand your customer base
- Transform risk assessment of businesses and owners
A global solution that delivers a better view of online behaviour so you can:
- Protect against fraud
- Distinguish between trusted and suspicious behaviours
- Fortify security across channels
- Assign risk scores according to your organisation’s tolerance
- Reduce friction for trusted customers
Strengthen your data with LexID Linking Technology
Gain a more comprehensive view of identities and enhance data management
by appending your data with LexID profiles
Clean and Normalise Data
Cleanse, enhance and standardise your
customer data to reduce record
disambiguation and information siloing
across the enterprise.
Enable Universal Identification
Link and match records and append with a persistent LexID number to give a more comprehensive view of each identity.
Protect Data and Privacy
Protect customer and data privacy by enabling data linking through a persistent methodology.
Drive Transformative Insights
Gain deeper and more accurate insights into
identity and customer lifecycles for better
risk assessment and decision making.
LexID Linking Technology can enhance the identity management strategy of any size organisation across a variety of industries — to find out more check these out or contact us about a solution for your business.
Insurance
Manage customer data and build a single, comprehensive view of your insurance customer.
Life and Pensions
Manage customer data and build a single, comprehensive view of your members.
Corporations
Improve data quality and identity management to confidently identify customers and mitigate risk and enable better customer outcomes.