Your consumer database is a key business asset; regular data cleansing will retain its value, allowing you to maintain communication with your customers while helping you satisfy your obligations to data protection regulation.
Without regular data cleansing, customer contact details and other consumer data can decay at an alarming rate, quickly becoming inaccurate and unreliable. People move home, emigrate, change their phone number, marry, divorce and die.
Your consumer data can provide valuable insight into your customer base. But if data is neglected, it could greatly impact resources and costs, and could even have a detrimental effect on your business reputation and brand. Data cleansing will assist you in making your data more accurate and up to date; data enrichment will further that process, adding value to your database.
Delivering industry leading results, LexisNexis® Risk Solutions provide customer data management solutions that cleanse and enhance your records, helping to maintain relevancy and accuracy. Our data cleansing solutions incorporate mortality screening, gone away flagging and suppression – procedures that will counteract the data decaying process.
Our datasets are constantly updated, enabling your consumer records to stay current and up-to-date. We are so confident that our data cleansing solutions will enhance your consumer database, we offer a free no-obligation data audit – claim yours today.