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LexisNexis® TraceIQ® and Honey Badger - Enhancing Age Verification Capabilities

Preventing underage access to harmful online content in the UK, while prioritising seamless trusted customer experiences
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Enhancing Age Verification Capabilities

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Honey Badger is a global AI risk decisioning platform, delivering actionable insights for smarter fraud, identity and credit decisions. Honey Badger selected LexisNexis® TraceIQ® to enhance their age verification capabilities to enable businesses to comply with the UK Online Safety Act (2023) and confidently prevent underage access to harmful online content in the UK.

TraceIQ® gathers insights from multiple data inputs for age verification which helps Honey Badger’s customers protect their end users’ privacy while also prioritising low friction, real time interactions that keep legitimate customer journeys seamlessly on track.

Within weeks of launch, the impact was clear and quantifiable: 

  • Up to 60% increase in age verification coverage
  • Performing over 1.5 million age verification checks at a rate of 140 checks per second
  • Helping their clients realise 30-50% lower customer attrition rates through reduced friction
“Adding TraceIQ into our offering allows us to deliver an agile age verification solution that provides the high levels of privacy and protection our customers expect. Together, we are helping our clients prioritise online safety for young people, whilst protecting their brand reputation and providing seamless online experiences for their customers.”

Matt Salisbury, Co-Founder and CEO, Honey Badger

Hear how Honey Badger selected TraceIQ to enhance their age verification capabilities to enable businesses to comply with the UK Online Safety Act (2023) and confidently prevent underage access to harmful online content in the UK.

Achieve online safety at scale with reliable, real-time age verification.

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LexisNexis® Risk Solutions believes these case study experiences generally represent the experience found with other similar customer situations. However, each customer will have its own subjective goals and requirements and will subscribe to different combinations of LexisNexis ® Risk Solutions services to suit those specific goals and requirements. These case studies may not be deemed to create any warranty or representation that any other customer’s experience will be the same as the experiences identified herein.