Consumer trust in online environments is being rapidly eroded and undermined by misinformation, fraud, and cyberattacks. The rise of AI-driven scams and deepfake content has only intensified these challenges, leaving consumers wary and businesses struggling to keep up with confusing array of identity verification and trust building technologies
Building on the ‘citizen-first’ perspective of digital trust introduced in our groundbreaking 2023 report, The Future of Digital Trust: Authentaverse, we now reveal how industry leaders in retail, banking, consumer credit, and telecommunications are addressing the key issues and challenges raised by creating safer and more secure digital environments.
Be the first to access the results of our latest research, featuring insights from leaders in technology, risk, and customer operational leadership in some of the UK’s most influential organisations. Discover why progress on true collaboration is being held back and how leading firms are investing in innovations like tokenisation and the latest forms of encryption to break down barriers between government, the private sector, and their customers - ensuring safer, seamless digital interactions for the future.