Defining Your Digital Strategy

The study examined current views between Personal Lines Motor and Home insurers across a wide range of issues, such as whether insurers think digitising processes will create stronger opportunities across their business, and how prepared they are with using new technology.

Overall, it’s clear that to improve the customer journey, manage profitability and attract better risk, a more automated digital strategy is the best way to keep up-to-speed in the face of growing market competition.