A New Paradigm in Digital Identity
Striking the Right Balance
The digital economy is now the dominant economy, driving digital transformation that has changed consumer interactions from location-centric and in-person, to digital and increasingly global.
Consumers expect a seamless, secure experience across all channels, in addition to minimum friction and instant access to services. At the same time, fraudsters and criminals have become adept at evolving attack typologies, deploying increasingly sophisticated attacks across regions, industries and the customer journey – raising a challenging question for all businesses operating online today.
What does your business need to do to establish trust, remove risk, ensure compliance and manage customer experience online – all as the transaction occurs?
Trust. Experience. Risk.
The Digital Identity Network is unique in its ability to effectively and confidently build trust, while reducing fraud risk and preserving a seamless customer experience. By understanding how a digital persona transacts online – following the digital footprints they leave behind as they transact – we can effectively connect the dots to create one unique digital identity that is dynamic and can’t be faked.
These identities are used by businesses across industries and geographies to instantly and transparently validate the multitude of trust decisions they make in every digital transaction:
- Do I accept this new application?
- Is this a legitimate payment?
- Do I allow this user to log in?
All of these decisions are powered by the globally connected Digital Identity Network.
It Takes a Network to Fight a Network
The best way to tackle complex, global cybercrime is by using the power of a global shared network. The Digital Identity Network collects and processes billions of consumer interactions, with each and every transaction having a plethora of information about the transacting digital persona - from device and location, to email and behaviour.
Over multiple transactions, this information builds a unique picture of that particular digital persona; its normal behaviour and preferred device, to name just two. Using this information, a unique digital identity is created; behaviour that deviates from this trusted digital identity can be identified as the transaction occurs, alerting businesses to potential fraud.
A Network That Grows More Powerful Each Day
Protecting Against the Growing Threat of Networked Cybercrime
Globally
By Industry
At a Business Level
Why Choose the Digital Identity Network?
Strength and Depth
Market-leading Insights
Single API and Orchestration Layer
Integrated Tools
Advanced Behavioural Analytics and Machine Learning
Fast, Easy Deployment
Trust:Live is back! Building on the success of the last two years’ Trust:Live 2024 promises to arm business leaders with the very latest innovation, intelligence and practical insight to take back into their organisations to improve the fight against fraud.
A key focus for this year will be to delve deeper into the critical role that collaborative insight, advanced analytics and pioneering authentication technologies have in ensuring digital trust - building a superior level of contextual decision-making that puts consumer protection and customer experience at the core.
