A person’s data is continuously changing. Throughout their life they move house, change names or contact details. In addition, unavoidable keying errors or omissions mean customer data accuracy is a challenge. Without regular maintenance, data quickly becomes outdated and the value it provides your business is compromised.
Investing in enduring data management can benefit all aspects of your business
LexisNexis® Smartcleanse® is a suite of data management services designed to proactively cleanse, enrich and consolidate customer data at scale — uncovering deeper insights that help improve business outcomes
Enhance customer experience
Increase business efficiency
Understand your customers and drive business value
Improve governance and compliance to reduce risk
Is your customer data adding value or cost to your bottom line?
Smartcleanse is available directly from a convenient, intuitive web portal or, for larger, more complex projects, by utilising our specialist Managed Services team.
Name, address, DOB changes from two of three leading UK credit reference agencies’ data
57.5M UK adults (18 and over) covered UK identities covered*
Diverse range of additional consumer data points
Data refreshed fortnightly
Dynamic, regularly refreshed data
Superior match rates, greater accuracy
Scalable and reliable
Unique, proprietary record identifier for each customer
– Helps capture a clear, 360-degree view of identity
– Provides consistency across the customer journey
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