Empower your business operations with enduring data management
Smartcleanse® offers a proactive approach to cleanse, enrich and consolidate your customer data at scale, using a suite of data management services which uncovers deep customer insights to help improve outcomes for you and your customers.
Download BrochureYour customer data is constantly deteriorating
A person’s data is continuously changing. Throughout their life they move house, change names or contact details. In addition, unavoidable keying errors or omissions mean customer data accuracy is a challenge. Without regular maintenance, data quickly becomes outdated and the value it provides your business is compromised.
See how we can help
Benefits of enduring data quality can be felt throughout your entire organisation
Enhance customer experience
However your customers engage with you, or you with them, having up-to-date, more accurate information will allow you to better serve their needs, across channels.
Increase business efficiency
Any downstream processes that rely on your customer data will become more efficient if they can draw on a consolidated and trusted data source.
Understand your customers and drive business value
With reliable points of reference, your analytics teams can model more effectively and generate trusted insight that can drive profitable business decisions.
Improve governance and compliance to reduce risk
Being able to easily identify and recall all of the data linked to a given customer demonstrates robust data stewardship. You can have confidence in your compliance processes when you have a clear line of sight into customer data.
Is your customer data adding value or cost to your bottom line?
* Free of charge subject to pre-qualification criteria and terms and conditions
How your business could benefit from Smartcleanse
Financial Services
- Support Consumer Duty adherence – good quality data is a fundamental prerequisite of understanding and communicating appropriately with customers
- Assure asset reunification
- Facilitate a single customer view
- Tackle the risk of deceased fraud
Life and Pensions
- Re-engage with lost members
- Enable digital transformation
- Proactively manage processes around mortality and reduce overpayments
- Understand the risk exposure of your pension scheme
- Limit fraud
Utility Providers
- Help identify and connect with vulnerable customers for inclusion on the Priority Service Register
- Facilitate a single customer view across multiple services
- Track individuals as they move from one property to another
- Improve communication success regarding advance notice of network work, faults or outages and for correct compensation pay outs
Collections and Recovery
- Connect with pre-delinquent customers for better outcomes
- Find previously ‘uncontactables’
- Recover more money owed
Collection Agencies
- Quickly locate and contact debtors
- Improve confidence in debtor book valuation
- Consolidate associated customer records across multiple debtor files
- Focus efforts and maximise returns through segmentation
Is your customer data helping your business, or holding you back?
Smartcleanse:
Cleanse and enrichment services
Smartcleanse is available directly from a convenient, intuitive web portal or, for larger, more complex projects, by utilising our specialist Managed Services team.
How our proven approach to enduring data quality works
Three critical components underpin our approach
Comprehensive Consumer Universe
Multi-bureau
Our primary dataset contains data from two of the three leading UK credit reference agencies, as well as our own expansive consumer database.
Market-leading coverage of UK adults
The unique combination of data in our consumer universe offers comprehensive coverage of 56.8 million UK identities.
Diverse range of data
In addition to core datasets such as credit derived data and Electoral Roll records, we provide a wealth of additional consumer data points. These include telephone numbers, email addresses, mortality records, insolvency and bankruptcy information, PEP, Sanctions and Adverse Media to name but a few.
Patented Statistical Linking Technology
Dynamic, not static
Our unique linking technology uses statistical weighting based on our entire consumer universe, rather than static rules. It assesses the data points in a subject record in relation to the data population as a whole to determine which records should be linked; as more data enters the population, the linking results evolve.
Superior match rates, greater accuracy
By applying our linking technology to our multi-bureau consumer universe, we are able to link records together with an exceptionally high level of confidence.
Scalable and reliable
Our linking technology underpins most of our products and is relied upon by enterprise level organisations around the world (including some of the biggest global banks). It links together billions of records, from thousands of sources, to create and maintain unique individual profiles.
Unique Record Identifier – LexisNexis® LexID®
A single identifiable reference
Once records are linked, we label them with a LexID® number. Our unique, proprietary record identifier enables us to create unique individual profiles for each of your customers.
Apply across your business
Once a LexID is attached to your customer records, you can apply it across your business to maintain consistency. Whether you create a master data lake or apply the identifier to associated records across individual databases, you will have a clear view of each of your customers and downstream processes can be markedly improved.
Ongoing maintenance
Data isn’t static, making regular ongoing maintenance and refreshes critical. Whether that be through your customer facing teams or through our data management tools, having the LexID in place will make the process smooth and efficient.
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