The Duty requires firms to work proactively in delivering good customer outcomes and makes sure they’re connecting with customers who are less engaged and those they may have lost contact with altogether.
The FCA wants to see all customers being treated fairly and there are potentially steep penalties and consequent reputational damage for non-compliance.
Your ability to understand and manage customer relationships depends on one thing: fast access to the most reliable, complete and current customer information. But common events such as home moves, emigration, phone number changes, marriage, divorce and death all lead to your customer data becoming inaccurate.
Regular, effective data cleansing helps retain its value, allowing you to better understand your customers and engage with them effectively, while helping you meet your Consumer Duty and data protection obligations.
This process can be further improved through data enrichment, enabling you to better understand your customer and deliver greater value.
We can help you trace less engaged or gone away customers and their beneficiaries and intermediaries, enabling prompt repatriation of assets. Our tracing solutions can also be used to support your Collections teams in tracing debtors, or your Legal and Fraud teams with investigations. Beyond initial tracing, we can also support you with ongoing data management, minimising the risks associated with data decay and making sure you maintain reliable personal and contact information to enable you to stay in regular touch with your full customer-base.
Where needed, we can also supplement your own teams with experts in specialist data management and investigation services, who can help you cleanse and enrich data and locate difficult-to-find customers. Our experienced tracers, comprehensive reference data, innovative techniques and leading technology will significantly increase the likelihood of you being able to locate lost customers efficiently and manage your customer data more effectively.
By embracing the Consumer Duty, UK consumer lending firms can cultivate a reputation for fairness and transparency. This not only fosters trust with customers but also leads to a more sustainable business model. Firms that prioritise positive Consumer Duty outcomes are likely to experience improved customer retention, reduced risk of complaints, and a positive brand image. Remember, the FCA expects demonstrable improvement and for this to be reported within the annual reports and accounts. Regularly review your lending practices, assess customer outcomes, and adapt your processes to ensure you're consistently delivering positive Consumer Duty outcomes for all borrowers.