The recent introduction of the Tobacco and Vapes Bill 2024 has significantly tightened regulations on the sale of vaping products to minors. This has placed considerable pressure on UK vaping businesses to strengthen their age verification processes. Failure to comply with these regulations can result in hefty fines, potential imprisonment, and severe damage to brand reputation.
While many businesses recognise the importance of age verification checks, striking a balance between compliance and customer experience remains a challenge. Traditional methods such as ID checks and complex verification processes can often lead to increased cart abandonment rates.
To address these challenges, vaping businesses should consider implementing a robust age verification solution like LexisNexis® IDU® that minimises friction whilst ensuring compliance. By adopting advanced technologies and streamlined processes, vaping businesses can protect themselves from regulatory penalties, maintain their brand reputation, and ultimately boost sales.