Identity Verification Checks for Online Pharmacies
Protecting online pharmacies as they ramp up online sales
The General Pharmaceutical Council expects all online pharmacies to have systems in place to verify the identity of customers before supplying medication. Online pharmacies should have robust processes to carry out these checks, which may include using a trusted identity-checking solution like LexisNexis® IDU®.
If an online pharmacy works with an online prescribing service or prescriber, they should ensure that these services have robust processes in place to verify the identity of patients and ensure that medications are prescribed to the correct individuals. Failure to comply with these regulations can result in hefty fines and severe damage to brand reputation.
While many online pharmacies recognise the importance of advanced identity verification checks, striking a balance between compliance and customer experience remains a challenge. Traditional methods such as ID checks and complex verification processes can often lead to increased cart abandonment rates and unhappy customers.
To address these challenges, online pharmacies should consider implementing a robust identity verification solution like LexisNexis® IDU® that minimises friction whilst helping to ensure compliance. By adopting advanced technologies and streamlined processes, online pharmacies can help protect themselves from regulatory penalties, maintain their brand reputation, and ultimately boost sales.
A Proactive Approach to Age Verification
Highly reliable
“We like LexisNexis Risk Solutions and we like the software. It helps us to provide a highly-reliable, compliant service to our agency partners, by reducing risk and helping us to onboard contractors quickly and efficiently.”
Paul Flannery, Operations Manager
Crest Plus
95% pass first time
“We now have a 95% first-time pass rate, and that is testament to the quality of data. Using IDU has helped to reduce the number of man hours spent on KYC by two to three hours.”
Abbas Kanani, Director and Pharmacist
Chemist Click
97% pass first time
“When people failed their identity checks, we would get customers cancelling their orders. However, IDU helps us pass customers first time, which has decreased admin, increased customer satisfaction and increased revenue. It has definitely given us a competitive advantage."
Andy Boysan, Founder & Pharmacist
The Independent Pharmacy
