Gumtree Case Study:
How ThreatMetrix™ Transformed Trust and Safety
Discover how LexisNexis® ThreatMetrix™ helped Gumtree reduce illegal activity to an all-time low – dropping fraudulent behaviour from 7% in 2022 to under 1% in 2023.
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In an era where online platforms face ever-evolving fraud threats, Gumtree UK has taken a proactive approach to protecting its users.
With millions of listings and messages exchanged every year, ensuring a safe and trustworthy environment is a top priority.
What You'll Learn:
- How Gumtree leveraged ThreatMetrix™ to detect and prevent fraudulent activity across 24.3 million listings.
- The 28% increase in ‘problematic account’ blockings that improved platform safety.
- How 2.5 million harmful messages were removed before reaching users.
- The impact of enhanced digital identity intelligence in preventing bad actors.
Why This Matters:
Fraudsters are becoming more sophisticated, but with advanced fraud prevention solutions, businesses can stay ahead.
If you're looking to enhance trust and safety on your platform, this case study is a must-read.
“ThreatMetrix™ is such an important part of our architecture now…it’s helped us get to where we are today.”
Joseph Rindsland, Head of Trust and Safety, Gumtree UK
See how data-driven fraud prevention can transform your business.
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