The digital economy is fast becoming the dominant economy. This is driving a transformation that has changed consumer interactions from location-centric and in-person, to predominantly digital and increasingly global. The threat of cybercrime grows, data breaches continue to proliferate and identity credentials are widely available on the dark web.
Sophisticated cyberattacks are bypassing traditional security defences by mimicking trusted user behaviour. Static identity assessment methods alone are now much less effective in verifying a person’s real identity. The solution lies in understanding the digital DNA of users and their unique online footprint that knits together trusted digital identities that fraudsters cannot fake.
Trust:Live is back! Building on the success of the last two years’ Trust:Live 2024 promises to arm business leaders with the very latest innovation, intelligence and practical insight to take back into their organisations to improve the fight against fraud.
A key focus for this year will be to delve deeper into the critical role that collaborative insight, advanced analytics and pioneering authentication technologies have in ensuring digital trust - building a superior level of contextual decision-making that puts consumer protection and customer experience at the core.