The digital economy is fast becoming the dominant economy. This is driving a transformation that has changed consumer interactions from location-centric and in-person, to predominantly digital and increasingly global. The threat of cybercrime grows, data breaches continue to proliferate and identity credentials are widely available on the dark web.
Sophisticated cyberattacks are bypassing traditional security defences by mimicking trusted user behaviour. Static identity assessment methods alone are now much less effective in verifying a person’s real identity. The solution lies in understanding the digital DNA of users and their unique online footprint that knits together trusted digital identities that fraudsters cannot fake.