Identity Verification for Online Pharmacies
Automate identity checks, reduce routine manual reviews and create a smoother customer journey with LexisNexis® Risk Solutions.
Build a Smoother Identity Verification Journey
Support growth without making every customer upload ID
Identity checks should support your service, not slow it down
Online pharmacies need effective processes to establish who their customers are, manage risk and support the safe delivery of pharmacy services. The General Pharmaceutical Council (GPhC) says pharmacies providing services online should carry out identity checks appropriate to the medicines being supplied. Identity verification is one part of a wider set of legal, regulatory, clinical and professional responsibilities.
However, asking every customer to upload identity documents for manual review can create unnecessary friction and increase the administrative workload for pharmacy teams. LexisNexis® Risk Solutions can help online pharmacies automate identity verification within the digital customer journey, allowing straightforward cases to progress efficiently while directing exceptions to an additional verification step.
Reduce manual administration. Automate straightforward identity checks so pharmacy teams can focus attention on exceptions and higher-value activity.
Build a scalable process. Establish an identity verification workflow that can support increasing transaction volumes without requiring manual checks to grow at the same rate.
Add assurance when required. Use a layered approach so customers requiring further identity verification can complete an additional document and biometric check.
Support auditability. Maintain a record of identity verification activity according to the agreed product configuration and the pharmacy’s own processes.
How online pharmacy identity verification works
- Collect customer details. The pharmacy collects the identity information required for its process as part of the existing online journey
- Verify the information. LexisNexis Risk Solutions uses identity data and analytics to assess whether the information provided can be associated with the individual.
- Return a clear outcome. The identity verification result is returned to the pharmacy workflow and can be used within the pharmacy’s configured rules and processes.
- Apply additional verification when needed. If further assurance is required, the customer can be directed to a document authentication and biometric verification step, subject to the pharmacy’s requirements and selected solution.
Benefits for online pharmacies
Create a smoother customer experience. Avoid routinely asking every customer to complete the same document-upload process where the pharmacy’s configured identity verification requirements can be met using other identity evidence.Reduce manual administration. Automate straightforward identity checks so pharmacy teams can focus attention on exceptions and higher-value activity.
Build a scalable process. Establish an identity verification workflow that can support increasing transaction volumes without requiring manual checks to grow at the same rate.
Add assurance when required. Use a layered approach so customers requiring further identity verification can complete an additional document and biometric check.
Support auditability. Maintain a record of identity verification activity according to the agreed product configuration and the pharmacy’s own processes.
When should a pharmacy consider automated identity verification?
Automated identity verification may be relevant if your pharmacy is launching an online prescribing or dispensing service, asking every customer to upload identity documents, reviewing documents manually, preparing for increased transaction volumes or reviewing its identity-checking and exception-handling processes.Identity technology from LexisNexis Risk Solutions
LexisNexis Risk Solutions combines data, analytics and identity technology to help organisations make more informed decisions about digital identities. For online pharmacies, a layered journey can include identity, address and age verification, followed by document authentication and biometric verification where additional evidence is required. The exact products, data inputs, workflow and outcomes will depend on the pharmacy’s requirements and agreed implementation.Frequently asked questions
Not necessarily. The appropriate journey depends on the pharmacy’s requirements, the medicines and services involved, its risk policies and the verification outcome. A layered approach can allow straightforward cases to progress while directing exceptions to additional checks.
Integration options are available so identity checks and outcomes can form part of the pharmacy’s digital workflow. The appropriate design will depend on the pharmacy’s website, technology platform and operational requirements.
The pharmacy can establish an exception process. Depending on its configuration, this may include an additional document and biometric verification step or another form of review.
No single technology makes an organisation compliant. Identity verification can support a pharmacy’s identity-checking and risk-management processes, but the pharmacy remains responsible for meeting all applicable legal, regulatory, clinical and professional obligations.
No. Establishing identity is distinct from confirming clinical information required for prescribing. For higher-risk medicines, the GPhC expects prescribers to independently verify relevant information and not rely on an online questionnaire alone.
Talk to our identity specialists
Whether you are preparing to launch, replacing manual checks or scaling an existing service, our team can help you explore an identity verification approach suited to your customer journey.
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The information on this page is general in nature and does not constitute legal, clinical, regulatory or professional advice. Pharmacy owners, superintendent pharmacists, prescribers and other pharmacy professionals remain responsible for understanding and meeting the obligations applicable to their services.
Product functionality, data availability and implementation requirements may vary.
Product functionality, data availability and implementation requirements may vary.