LexID® for Insurance

In today’s digital-first insurance world, customer data is your greatest asset – but only if it’s connected and reliable. Fragmented systems, duplicate records, and missing data make it difficult to have a full view of your customers. This can create inefficiencies across pricing, underwriting, claims and fraud prevention— and hold you back from delivering smarter, more personalised customer engagement.

A Single Customer View (SCV) changes that. By connecting customer identities across policies, claims, quotes and interactions, a SCV unlocks a unified view of each customer — powering better decision-making and operational efficiency. But building it is far from simple, especially in a market shaped by ongoing merger and acquisition (M&A) activity and the increasing demand for AI-ready data.

That’s where LexID® steps in to address these challenges. Developed by LexisNexis® Risk Solutions, LexID® is a unique identity resolution engine that helps you unify customer records, reduce duplication and build a more accurate SCV that helps you leverage the value of your own data. At its core LexID® is a persistent, unique identifier that links identities across data silos to create a real-time, connected view of your customers. It’s the essential enabler in achieving your SCV, without the complexity of building an in-house solution.