To ignore the value that an email address can provide when informing risk decisions would be a missed opportunity to prevent fraud.
1 - DMA Insight: Consumer Email Tracking Study (2015) - UK
Email addresses are ideally suited to identify customers as part of your organisation’s identity management strategy.
More importantly, an email address is a unique global identifier that unlocks digital engagement and transactions in every industry because it is:
LexisNexis® Emailage® is a proven fraud prevention solution that uses email intelligence as a core risk identifier, delivering succinct decisioning data that helps stop fraud without negative impact to genuine customers.
Using a patented, proprietary analytic approach, Emailage reimagines fraud detection. One of the features that makes it so powerful is the strength of the LexisNexis® Risk Solutions network.
When you incorporate it into your fraud and identity management workflow, your team will be able to evade ever-evolving fraud tactics more effectively and approve transactions faster—all while improving the customer experience.