Trust in online environments is being constantly eroded and undermined by misinformation, fraud, and cyberattacks to name but a few of the challenges. The rise of AI-driven scams and deepfake content only intensifies this, leaving consumers wary and businesses struggling to keep up with a confusing array of identity verification and trust building authentication technologies.
So, how are leading firms tackling these challenges to establish and safeguard trust with their customers to build a resilient and efficient platform for future growth? In partnership with the globally renowned market research organisation Savanta, in 2024 we surveyed 30 senior executives responsible for risk, technology, and customer experience across banking, retail, consumer finance, payments and telecommunications sectors to understand how digital trust impacts their operations and customers.
In this report, our experts explore these pressing challenges, offering practical strategies to help businesses create safer, seamless digital experiences and build that essential digital trust with their customers, for the future.
In 2023, LexisNexis® Risk Solutions commissioned a report with The Future Laboratory™ to explore a ‘citizen first’ perspective on digital trust.
The report unpacks the key concepts shaping digital trust and identity authentication and introduces the four pillars of digital trust—empowerment, protection, understanding, and respect that will allow businesses to innovate, enhance user agency, and ensure ethical, inclusive, and reliable digital ecosystems.
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