Customer experience is the differentiator, customer data is the enabler
The challenge of managing customer data
The ability to understand and manage all your customer relationships depends heavily on good customer data management. This means access to accurate, complete and current customer information.
All too often data failures are highlighted by customers through complaints, payments to the deceased, stolen identities or mail to the wrong address. These issues often lead to increased costs, loss of revenue, fraud and reputational damage.
Throughout the customer life cycle...
...customer data is collected across disparate systems and databases
Constant changes to your customers' circumstances causes your data to become inaccurate, while multiple disparate systems can lead to inconsistent data and duplicate customer records.
What does an ideal customer data management solution look like?
Step 1
Merge disconnected customer databases
Connect all customer databases together to achieve full visibility.
Step 3
Continually maintain and update customer data
New data is pushed and linked on a regular basis to help ensure customer information is kept up-to-date.
How do we do this?
Using powerful linking technology, duplicated records are consolidated to form a single, constantly evolving, customer profile. Consolidated customer profiles are assigned a unique identifier called a LexID® - providing a single customer view that continually adapts to changing circumstances.
Explore how a streamlined, customer information management strategy supports customer retention and growth while mitigating risk in your portfolio. Contact us to discuss your data management challenges today.
Customer data management expertise
Do you struggle to keep up with the pace of changes to minimise data decay? Do you need to glean meaningful insights from information typically housed in disconnected databases? Optimise customer information management in an efficient, resource-friendly manner. Our customer data management solutions help organisations cleanse, enrich and link data to enhance decision making, drive efficiency and underpin data compliance needs.
Monitor for changes
Enrich customer data
Single customer view
Data Enrichment
